Market Orientation and Innovation performance An Investigation in small firms at Sharjah Emirate

This study examines and evaluates the extent of relationships between marketing orientation and innovation performance. Three dimensions of marketing orientation namely1. Collection of marketing data 2.Dissemination of this data across functions within the organization and 3.Responsiveness towards making decisions based on collected data, are measured. The data was collected by using structured questionnaires distributed to and collected from executive managers of a sample of three types of firms in Sharjah. As many as 20 organizations were identified i