Analysis of Factors Responsible for Low Patronage of Fixed Line Broadband Internet Access in Ghana

The internet has become an extremely important modern day technology for business and made a lot of activities very easy. It is used for almost all purposes, even with important issues such as in education and government organizations. In view of these benefits, various technologies have been developed to connect users to the internet. Some of these technologies include dial up, ISDN, DSL, satellite and mobile broadband. The purpose of this paper is to find the causes of low patronage of fixed line broadband internet access (DSL using landline) among households in Ghana. The paper employs qualitative research design whilst the survey method (both interview and questionnaire) was applied as the data collection methodology. The main findings were that most educated people in Ghana are computer and internet literates and perceive the internet as important. It was also found that many people are of the view that fixed line broadband internet access is expensive and slow. More importantly, most people are ignorant about fixed line broadband internet access and do not know the advantages that fixed line broadband internet access has over its competitors. Finally, it was discovered that fixed line broadband connection is absent in most communities and where it exists, most people complain of lack of money to subscribe to the service. Based on the findings, the paper concludes that low patronage of fixed line broadband internet access i