Today, with fierce competition in attracting new customers, maintaining existing ones and gaining a greater market share, organizations across the world are obliged to develop new products and create distinctive features in them. With regard to the results, the levels of perceived quality, value and risk as well as the relative price and purchase intentions among the students (participants) are appropriate. This paper discuss knowledge of brand awareness and its crucial role which should be well known to marketing manager for the design of an organization`s marketing strategies. The purpose of this paper is to determine the brand awareness of high- and low-involvement products among students enrolled at Tehran University. A self-administere...
Promoting new product and its benefits encourage the consumers to try a sample, and branding is a po...
The objectives of the study are to determine consumer ethnocentrism andto examine consumer preferenc...
Abstract The importance of brand awareness to develop higher level of customer loyalty in the ice c...
Today, with fierce competition in attracting new customers, maintaining existing ones and gaining a ...
The importance of marketing and information flow is growing every year, and in increasingly competit...
According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unkno...
The objective of this paper was to analyse the factor of brand awareness in the low involvement prod...
Purpose – The purpose of this paper is to examine the factors which will contribute to consumers’ pu...
To ensure a long-term successful product brand, it is important to build brand awareness, to reach t...
Today Brands have become a vital part of every human’s life. They have integrated themselves into th...
In order to understand consumer's behavior, knowing structure of consumer involvement is highly...
Brand awareness remains fundamental to consumer life as the interaction initiation point to the bran...
The difference between brand perception and brand awareness needs to be more clear in the minds of t...
Ingredient branding implies that a company incorporates an additional brand into their product in or...
Ingredient branding implies that a company incorporates an additional brand into their product in or...
Promoting new product and its benefits encourage the consumers to try a sample, and branding is a po...
The objectives of the study are to determine consumer ethnocentrism andto examine consumer preferenc...
Abstract The importance of brand awareness to develop higher level of customer loyalty in the ice c...
Today, with fierce competition in attracting new customers, maintaining existing ones and gaining a ...
The importance of marketing and information flow is growing every year, and in increasingly competit...
According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unkno...
The objective of this paper was to analyse the factor of brand awareness in the low involvement prod...
Purpose – The purpose of this paper is to examine the factors which will contribute to consumers’ pu...
To ensure a long-term successful product brand, it is important to build brand awareness, to reach t...
Today Brands have become a vital part of every human’s life. They have integrated themselves into th...
In order to understand consumer's behavior, knowing structure of consumer involvement is highly...
Brand awareness remains fundamental to consumer life as the interaction initiation point to the bran...
The difference between brand perception and brand awareness needs to be more clear in the minds of t...
Ingredient branding implies that a company incorporates an additional brand into their product in or...
Ingredient branding implies that a company incorporates an additional brand into their product in or...
Promoting new product and its benefits encourage the consumers to try a sample, and branding is a po...
The objectives of the study are to determine consumer ethnocentrism andto examine consumer preferenc...
Abstract The importance of brand awareness to develop higher level of customer loyalty in the ice c...
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