Currently almost all products have the brand, and all companies strive to develop and maintain their brand reputation. Brand is a mark left on the minds and hearts of consumers, which creates a specific sense of meaning and feeling. Thus, brand is more than just a logo, name, symbol, trademark, or label attached to a product. Using theoretical review and self-reflectivity method, this conceptual paper aims to review the dimensions of brand image as one stage in the hierarchy of branding or brand communications, so it can be a guide for future studies related to the brand image. Brand image plays an important role in the development of a brand because the brand image associated with the reputation and credibility of the brand which later bec...
The theoretical issue of image congruence is an area of the academic literature which has received g...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
This paper aims to provide an integrated conceptual model describing the relationships between perce...
Currently almost all products have the brand, and all companies strive to develop and maintain their...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
Recently, authors have emphasized the differences between brand images held by different individuals...
Abstract The purpose of the research reported here was to test empirically a conceptualization of br...
The main objective of this research is to investigate the most vital issue in the realm of branding ...
Purpose: To critique human personality as theory underpinning brand personality. To propose instead ...
Abstract The article analyses the brand image concept, brand development stage, and the brand image ...
Brand image forms the basis for making better strategic marketing decisions about targeting specific...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
The theoretical issue of image congruence is an area of the academic literature which has received g...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
This paper aims to provide an integrated conceptual model describing the relationships between perce...
Currently almost all products have the brand, and all companies strive to develop and maintain their...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
Recently, authors have emphasized the differences between brand images held by different individuals...
Abstract The purpose of the research reported here was to test empirically a conceptualization of br...
The main objective of this research is to investigate the most vital issue in the realm of branding ...
Purpose: To critique human personality as theory underpinning brand personality. To propose instead ...
Abstract The article analyses the brand image concept, brand development stage, and the brand image ...
Brand image forms the basis for making better strategic marketing decisions about targeting specific...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
The theoretical issue of image congruence is an area of the academic literature which has received g...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
This paper aims to provide an integrated conceptual model describing the relationships between perce...