Factor Influencing the Adoption and Usage of Online Shopping

At the advent of information technology, E commerce has grown in the field of B2B services and that would help to develop the economy of the nation. It has provided the goods and services to the people all over the globe. Now a day’s online shopping has got a paradigm shift towards traditional shopping. Advances in electronic commerce technology have created great opportunities as well as threats to organizations in various business and services sectors. As such businesses, either willingly or reluctantly, are increasingly embracing the Internet as distribution channel in order to remain competitive or gain market share. With particular reference to e-commerce, absence of accurate information on factors that have influenced users ' behaviour to adopt or use to shop online could mislead an organization into adopting unhelpful solutions as it strives to accelerate the implementation of e- shopping and e-services. This study, based on the diffusion of innovations (DOI) theory leveraged into the online environment, investigates factors that influence adoption of online shopping, especially, in select companies in chennai city, Tamilnadu. Factors were empirically tested against data collected from 266 participants using survey questionnaires. Perceived Complexity was found to be the most significantly related factor affecting online shopping in chennai, followed in turn by Privacy and Compatibility. Quality of the Internet and its relative advantage also had a notable affect on online shopping usage and adoption in Chennai