Marketing Compost: A Guide for Compost Producers in Low and Middle-Income Countries

www.eawag.ch www.sandec.ch Unlocking the value in compost The many benefits of compost to agriculture, the environment and society are often poorly understood and little appreciated. As a result, compost producers around the world face great difficulties selling their high-quality products. Some initiatives are forced to close, as their premises become choked with mountains of compost they cannot even give away. This book is designed to help compost producers in low and middle-income countries run viable initiatives by unlocking the financial value of their product. It draws on techniques usually applied to popular consumer products such as cars and televisions, and adapts them to compost. The marketing approach is present-ed step-by-step, including sections on how to • understand the business environment • identify and quantify your market • ensure your product and production meet customer needs • price your product appropriately • locate your business optimally, and • promote and brand your product. The book includes practical advice, templates and inspiring examples of how marketing techniques have been used in composting initiatives around the world