Product Design as a Key to a Business System Perspective that Promotes Sustainable Forestry

*Correspondence can be directed to this author, as the primary contact. A sustainable business system should uphold a core value linkage between customer interests and business operations and their foundation in natural and human resource values. However, in many industrial economies, companies in the established business systems, all too frequently seek to obtain the natural and human resources at lowest short-term costs while paying little or no attention to the long-term sustainability of the natural and human systems upon which their sustainable livelihood is dependent. This paper presents an innovation approach with the objective to create higher market value for hard-wood products and to increase system effectiveness by helping to enhance the multiple uses of forests. One objective is to use the entire eco-system and product design as essential elements to bring more resources into the forestry-based business system. This should serve as a strong catalyst to build greater motivation for sustainable management of the entire system. The resources are used to support development of sustainable, diverse-species forests and local, regional and global businesses, and thus, help to develop an improved, sustainable forest syste