Key Category Insights

and marketing plans. But, generating Insight is not always straightforward; it’s easy to get lost in the amount of data and information available. This report pulls together the key information in a classic four step insight template. It is designed to help seafood businesses with category planning and formulating strategies and actions relevant to their own products. The scope includes the six components which shape UK seafood category decisions: UK economy and shopper confidence; shopper, grocery and foodservice trends, barriers to seafood and seafood market trends from the 6 months to May 14 What could a successful product strategy for retail look like? It should be based around products which address the main shopper barriers such as minimal handling and preparation of the product, ease of cooking and containing smell through innovative packaging. It will bring excitement to the category through exploiting the demand for world food formats and flavours, focus-ing on premium and offering consistent quality and value for money Products could target either the healthy end of home snacking or ‘food on the go ’ trends such as sushi or the ‘meal for tonight ’ mission. Here, meeting the demand for ‘cook from scratch ’ with meal kits includin