© 2011 by the Serbian Psychological Association DOI: 10.2298/PSI1101005T: Motion can amplify the face-inversion effect

The face-inversion effect (FIE) refers to increased response times or error rates for faces that are presented upside-down relative to those seen in a canonical, upright orientation. Here we report one situation in which this FIE can be amplified when observers are shown dynamic facial expressions, rather than static facial expressions. In two experiments observers were asked to assign gender to a random sequence of un-degraded static or moving faces. Each face was seen both upright and inverted. For static images, this task led to little or no effect of inversion. For moving faces, the cost of inversion was a response time increase of approximately 100 ms relative to upright. Motion thus led to a disadvantage in the context of inversion. The fact that such motion could not be ignored in favour of available form cues suggests that dynamic processing may be mandatory. In two control experiments a difference between static and dynamic inversion was not observed for whole-body stimuli or for human-animal decisions. These latter findings suggest that the processing of upside-down movies is not always more difficult for the visual system than the processing of upside-down static images