A Mobile Shopping Assistant to Support Product Domesticity in Consumer Decisions

In this paper we propose and develop a mobile persuasive application to raise user's interest in specific products, by providing information about each product, focusing on the production country and the origin of the company that produces it. During shopping, the user receives information about each product by optically scanning product barcodes with a mobile device. Recommendations for similar products based on product origin are also provided. In an exploratory evaluation, users indicated that the application was found to be easy to use and was rated useful. Moreover, our experimental results show that the proposed system can significantly affect the decision making process of the users. Categories and Subject Descriptor