What do you consider to be the most important ingredient for communicating effectively? Effective communication is more than a description of facts, it is largely about developing a strategy for transmitting a specific message. What will you say? What will you say? Define your message What will you say? Define your message What is the main idea that people will remember at the end of your talk? What will you say? Define your message Know your audience What will you say? Define your message Know your audience Know the background and interests of your audience. What will you say? Define your message Know your audience Know the background and interests of your audience. Be aware of the “so what? ” factor. What will you say? Define your mes...