‘I KNOW YOU ARE SATISFIED BUT HAVE YOU LEARNT ANYTHING?’ THE USE OF VIDEO IN MARKETING CASE STUDY TUTORIALS:

Context and outline This paper deals with the subject of utilizing video as a teaching resource when large student cohorts are involved. One of the largest MSc Modules within the Marketing Programme is the Marketing Management Module. BMM601 is a compulsory core module for students studying the specialist MSc Marketing degree. This module is designed for students with previous experience of studying marketing, or those that have chosen a Marketing specialism pathway; in this content a wide and challenging range of theory is introduced. Circa 200 students enrol on this module each year. The Module is delivered through a series of lectures and tutorials; teaching is over 10 weeks in Term 1. Assessment is a 3 hour Open Book Exam based on a Case Study. The case is given to students two weeks prior to the exam and questions are presented to students on the day. A summary of the module structure is attached in Appendix 1. No changes were made to the lecture content or format as part of this review. For Tutorials, each Syndicate Group would alternate between preparing a case study (and not attending a tutorial) and then attending a tutorial the following week. Three different case studies were prepared in this way, however, due to the numbers of students involved, not every Syndicat