3 Participant Observation WHAT IS PARTICIPANT OBSERVATION?

Participant observation is in some ways both the most natural and the most challenging of qualitative data collection methods. It connects the researcher to the most basic of human experiences, discovering through immersion and participation the hows and whys of human behavior in a particular context. Such discovery is natural in that all of us have done this repeatedly throughout our lives, learning what it means to be mem-bers of our own families, our ethnic and national cultures, our work groups, and our personal circles and associations. The challenge of harnessing this innate capability for participant observation is that when we are participant observers in a more formal sense, we must, at least a little, systematize and organize an inherently fluid process. This means not only being a player in a particular social milieu but also fulfilling the role of researcher—taking notes; recording voices, sounds, and images; and asking ques-tions that are designed to uncover the meaning behind the behaviors. Additionally, in many cases, we are trying to discover and analyze aspects of social scenes that use rules and norms that the participants may experience without explicitly talking about, that operate on automatic or subconscious levels, or are even officially off limits for discus