Qualitative Ordinal Scales: The Concept of Ordinal Range

Many practical problems of quality control involve the use of ordinal scales. Questionnaires planned to collect judgments on qualitative or linguistic scales, whose levels are terms such as ‘‘good,’ ’ ‘‘bad,’ ’ ‘‘medium,’ ’ etc., are extensively used both in evaluating service quality and in visual controls for manufacturing industry. In an ordinal environment, the concept of distance between two generic levels of the same scale is not defined. Therefore, a population (universe) of judgments cannot be described using ‘‘traditional’ ’ statistical distributions since they are based on the notion of distance. The concept of ‘‘distribution shape’’ cannot be defined as well. In this article, we introduce a new statistical entity, the so-called ordinal distribution, to describe a population of judgments expressed on an ordinal scale. We also discuss which of the traditional location and dispersion measures can be used in this context and we briefly analyze some of their properties. A new dispersion measure, the ordinal range, as an extension of the cardinal range to ordinal scales, is then proposed. A practical application in the field of quality is developed throughout the article