Add to ORKGIdentifying product attributes that are important in judgment and choice is a key objective of consumer research. A wide variety of methods to identify important attributes has been proposed and examined (Van der Pligt et al. 2000). However, the convergen
It is normally argued that consumers make their purchase decisions on the basis of their evaluation ...
A conjoint analysis study of consumers' choice of a popular product examined whether consumption sit...
How consumers form their preferences has been triggered the notion of scientists as many internal an...
Identifying product attributes that are important in consumer judgments is a key objective of consum...
Identifying product attributes that are important in consumer judgments is a key objective of consum...
Identifying product attributes that are important in consumer judgments is a key objective of consum...
Despite the importance of identifying the hierarchy of product attributes that drive judgment and ch...
Despite the importance of identifying the hierarchy of product attributes that drive judgment and ch...
Despite the importance of identifying the hierarchy of product attributes that drive judgment and ch...
One of the challenges of effective product positioning is to increase the importance of those attrib...
A critical review of the literature demonstrates a lack of validity among the ten most common method...
Using the brand last chosen as a reference point, we empirically investigate the role played by mult...
This study investigates the relative importance of product attributes (both intrinsic and extrinsic)...
The evaluation of the quality of products and services as a function of their attributes has been br...
Previous research suggests that consumers tend to use indications of products’ popularity to a great...
It is normally argued that consumers make their purchase decisions on the basis of their evaluation ...
A conjoint analysis study of consumers' choice of a popular product examined whether consumption sit...
How consumers form their preferences has been triggered the notion of scientists as many internal an...
Identifying product attributes that are important in consumer judgments is a key objective of consum...
Identifying product attributes that are important in consumer judgments is a key objective of consum...
Identifying product attributes that are important in consumer judgments is a key objective of consum...
Despite the importance of identifying the hierarchy of product attributes that drive judgment and ch...
Despite the importance of identifying the hierarchy of product attributes that drive judgment and ch...
Despite the importance of identifying the hierarchy of product attributes that drive judgment and ch...
One of the challenges of effective product positioning is to increase the importance of those attrib...
A critical review of the literature demonstrates a lack of validity among the ten most common method...
Using the brand last chosen as a reference point, we empirically investigate the role played by mult...
This study investigates the relative importance of product attributes (both intrinsic and extrinsic)...
The evaluation of the quality of products and services as a function of their attributes has been br...
Previous research suggests that consumers tend to use indications of products’ popularity to a great...
It is normally argued that consumers make their purchase decisions on the basis of their evaluation ...
A conjoint analysis study of consumers' choice of a popular product examined whether consumption sit...
How consumers form their preferences has been triggered the notion of scientists as many internal an...