STRATEGY OF DEVELOPMENT OF SOCIALLY ORIENTED BUSINESS ENVIRONMENT CITY OF LVOV

Statement and relevance of the problem. Effective institutional organization of domestic business environment, creation of civilized competitive conditions for stable business entities ’ activity, first of all, are particularly important due to the strategic role of entrepreneurship in the social and economic development of the country, economic restructuring, saturation of the market by goods and services, competitive environment maintenance, filling of the budget, creating jobs, middle class formation etc. Second, the incompleteness and inconsistency of public policy of economic activities regulation, especially counteraction to such deformations of institutional business environment as corruption, raiding, shadow economy and economic crime are the obstacles to the entrepreneurial capacity maximal usage and development. Third, formal institutions of the business environment were created in Ukraine through the import of the most liberal rules and regulations of developed countries, while informal institutions of business ethics, fair competition, socially responsible behaviour and entrepreneurial culture requires the gradual institutionalization