Add to ORKGSince the nineties, the market for luxury brands has grown considerably (Nueno & Quelch 1998; Vickers & Renand 2003). Several factors encouraged this tremendous growth, such as the rising demand for luxury from emerging luxury markets (e.g., India and China) and the expansion o
International audienceToday luxury is everywhere. Everybody wants his products to be luxury. The con...
International audienceDespite centuries of criticisms of luxury, the sector continues to grow, rapid...
International audienceToday luxury is everywhere. Everybody wants his products to be luxury. The con...
The nature of luxury is constantly changing and this makes it difficult to formulate a universal def...
What is the raison d'être of luxury brands, and how are they different from general product brands? ...
This paper discusses the concept of luxury brands and the possible drivers for the increasing level ...
The country-of-origin aspect adds value of a place-image, which luxury brands use as a business stra...
The globalisation of the luxury market has presented the industry with an ever expanding and broad r...
Once the preserve of the elite, many luxury brands are now targeting the rapidly rising global middl...
With one of the highest consumption rates of luxury goods in the world, Japan indeed seems to be a c...
Once the preserve of the elite, many luxury brands are now targeting the rapidly rising global middl...
While luxury brands are one of the most profitable and fastest growing segments of the brand pantheo...
While luxury brands are one of the most profitable and fastest growing segments of the brand pantheo...
While luxury brands are one of the most profitable and fastest growing segments of the brand pantheo...
Luxury is defined as “something adding to pleasure or comfort but not absolutely necessary” or “an i...
International audienceToday luxury is everywhere. Everybody wants his products to be luxury. The con...
International audienceDespite centuries of criticisms of luxury, the sector continues to grow, rapid...
International audienceToday luxury is everywhere. Everybody wants his products to be luxury. The con...
The nature of luxury is constantly changing and this makes it difficult to formulate a universal def...
What is the raison d'être of luxury brands, and how are they different from general product brands? ...
This paper discusses the concept of luxury brands and the possible drivers for the increasing level ...
The country-of-origin aspect adds value of a place-image, which luxury brands use as a business stra...
The globalisation of the luxury market has presented the industry with an ever expanding and broad r...
Once the preserve of the elite, many luxury brands are now targeting the rapidly rising global middl...
With one of the highest consumption rates of luxury goods in the world, Japan indeed seems to be a c...
Once the preserve of the elite, many luxury brands are now targeting the rapidly rising global middl...
While luxury brands are one of the most profitable and fastest growing segments of the brand pantheo...
While luxury brands are one of the most profitable and fastest growing segments of the brand pantheo...
While luxury brands are one of the most profitable and fastest growing segments of the brand pantheo...
Luxury is defined as “something adding to pleasure or comfort but not absolutely necessary” or “an i...
International audienceToday luxury is everywhere. Everybody wants his products to be luxury. The con...
International audienceDespite centuries of criticisms of luxury, the sector continues to grow, rapid...
International audienceToday luxury is everywhere. Everybody wants his products to be luxury. The con...