The Role of Media in Increasing Turn-out in Election 2013:

Media is considered the fourth pillar of the state. When the United States was founded, it was based on three pillars: executive power, an elected legislature, and an independent judiciary. The 21st century has brought with it a fourth pillar of state. The fourth pillar is a free media. As the information age has powered ahead, the fourth pillar has become more and more important the present study explores the role of media in increasing turn-out in general elections 2013. This study conducted in Multan city that is considered the heart of Southern Punjab and a sample of 200 respondents was selected as available and convenient Sample technique 100 males and 100 females form 18-60 years and mostly respondents were well educated. Survey method was used for data collection and questionnaire was prepared. The present study conducted under the light of “Agenda Setting Theory ” and “Gate Keeping Theory”. The study conclude that media has vital role in increasing turn-out in general elections of 2013. Media aware people to vote for Pakistan and promotion of democracy. Moreover, live transmission during elections; attract people to cast the vote in general elections 2013