Abstract. The design and development of hypermedia applications that are deployed on the Wireless World Wide Web is a daunting task because of the various available platforms and the restrictions and capabilities imposed by the lack of established standards and the exponentially increasing number of emerging platforms. There are now justifiable research and development efforts that attempt to formalize the engineering process of such applications in order to achieve certain quality attributes like modifiability, maintainability and portability. This paper presents such an attempt for designing a conceptual model for hypermedia applications that allows for easy update and alteration of its content as well as its presentation and also allows ...