Leveraging Web Presence for Bottom Line

ust having a website is not enough in today’s web saturated culture, because a website is only as good as people’s ability to find it through search engines. A national survey of Internet users found that 87 % of the Internet activity performed by adults is using search engines to find information.1 However, finding relevant information using search engines is not an easy task. As of June 2010, there were more than 293 million Internet users 2 in the U.S. executing more than 9 trillion searches3 of 234 million worldwide websites.4 Receiving thousands of search results may cause “information overload ” for users. Information overload occurs when the amount of available information exceeds a person’s ability to process it. Although information overload is seen in many areas, the Internet has become a majo