Determinants of mobile consumers ’ perceived value of location-based advertising and user responses
The purpose of this paper is to propose and test an integrated model of mobile advertising taking in...
In the past few years, as the dramatic development of the functions and capabilities of mobile phone...
ABSTRACT: The emergence of mobile phones as the leading personal communications device portends thei...
This study examines factors affecting mobile consumers' perceived advertising value of latest locati...
Location-based mobile advertising (LBA) is forecast to drive the growth of the mobile advertising in...
Purpose: This paper examines the factors influencing consumer purchase intention towards mobile adve...
Delivering "relevant" advertisements to consumers carrying mobile devices is regarded by many as one...
Mobile advertising is gaining momentum in recent years. Advertising with location awareness function...
An emerging body of research focuses on location-based advertising (LBA). This literature suggests t...
Smart phones have become an integral part of people’s lives with significant implications for inform...
Location-based mobile advertising is becoming an increasingly important marketing strategy in today’...
The rise of mobile phones as the number one leading personal communication device make mobile phones...
Technological advancement has led to new models of marketing strategies which is mobile advertising ...
Technological advancement has led to new models of marketing strategies which is mobile advertising ...
Location-based advertising (LBA) is not new but being able to access it through one’s mobile communi...
The purpose of this paper is to propose and test an integrated model of mobile advertising taking in...
In the past few years, as the dramatic development of the functions and capabilities of mobile phone...
ABSTRACT: The emergence of mobile phones as the leading personal communications device portends thei...
This study examines factors affecting mobile consumers' perceived advertising value of latest locati...
Location-based mobile advertising (LBA) is forecast to drive the growth of the mobile advertising in...
Purpose: This paper examines the factors influencing consumer purchase intention towards mobile adve...
Delivering "relevant" advertisements to consumers carrying mobile devices is regarded by many as one...
Mobile advertising is gaining momentum in recent years. Advertising with location awareness function...
An emerging body of research focuses on location-based advertising (LBA). This literature suggests t...
Smart phones have become an integral part of people’s lives with significant implications for inform...
Location-based mobile advertising is becoming an increasingly important marketing strategy in today’...
The rise of mobile phones as the number one leading personal communication device make mobile phones...
Technological advancement has led to new models of marketing strategies which is mobile advertising ...
Technological advancement has led to new models of marketing strategies which is mobile advertising ...
Location-based advertising (LBA) is not new but being able to access it through one’s mobile communi...
The purpose of this paper is to propose and test an integrated model of mobile advertising taking in...
In the past few years, as the dramatic development of the functions and capabilities of mobile phone...
ABSTRACT: The emergence of mobile phones as the leading personal communications device portends thei...