Add to ORKGwith crossed effects in marketing-communication research: What do the experimental settings tell us
<p>OR = odds ratio, CI = confidence interval.</p><p>Binary logistic regression model showing the...
Effects of persuasive messages depend on the content of the message itself and on the media or tools...
The following study explored the secondary transfer effect (STE) through minimal, online intergroup ...
Experimental designs often are analyzed using a Repeated Measures ANOVA. Yet, this method does not s...
Although Repeated Measures ANOVA is generally used to analyze experimental designs, this technique d...
The question of how a certain activity (e.g., the intensity of communicationactivities during the la...
Experiments, used in the telecommunications industry and elsewhere, are considered that involve the ...
This article aims to broaden the understanding of quasi-experimental methods among marketing schola...
strong and reliable tendency, for subjects to distort communications to an audience when it appears ...
A cross effect refers to the effect that a marketing strategy developed for a brand or targeting an ...
This paper provides an introduction to mixed-effects models for the analysis of repeated measurement...
any studies in social science that aim to estimate the effect of an intervention suffer from treatme...
Previous research has suggested that communication and especially promises increase cooperation in l...
In crossed random effects designs, observations are nested in the combination of two random factors,...
Vita.The purpose of this research was to evaluate the influence that the independent variables of ad...
<p>OR = odds ratio, CI = confidence interval.</p><p>Binary logistic regression model showing the...
Effects of persuasive messages depend on the content of the message itself and on the media or tools...
The following study explored the secondary transfer effect (STE) through minimal, online intergroup ...
Experimental designs often are analyzed using a Repeated Measures ANOVA. Yet, this method does not s...
Although Repeated Measures ANOVA is generally used to analyze experimental designs, this technique d...
The question of how a certain activity (e.g., the intensity of communicationactivities during the la...
Experiments, used in the telecommunications industry and elsewhere, are considered that involve the ...
This article aims to broaden the understanding of quasi-experimental methods among marketing schola...
strong and reliable tendency, for subjects to distort communications to an audience when it appears ...
A cross effect refers to the effect that a marketing strategy developed for a brand or targeting an ...
This paper provides an introduction to mixed-effects models for the analysis of repeated measurement...
any studies in social science that aim to estimate the effect of an intervention suffer from treatme...
Previous research has suggested that communication and especially promises increase cooperation in l...
In crossed random effects designs, observations are nested in the combination of two random factors,...
Vita.The purpose of this research was to evaluate the influence that the independent variables of ad...
<p>OR = odds ratio, CI = confidence interval.</p><p>Binary logistic regression model showing the...
Effects of persuasive messages depend on the content of the message itself and on the media or tools...
The following study explored the secondary transfer effect (STE) through minimal, online intergroup ...