A Longitudinal Investigation of

The notion of the ‘cognitive map ’ has long been central to studies of maps, wayfinding and navigation. In this paper we provide an alternate approach to studying map use which re-situates these activities as shared social and cultural practices. This paper draws on ethnomethodology and conversation analysis to study video of two examples of naturally-organised map reading. We explore how journeying with maps is part of the in situ organisation of matters such as workplace tasks, means of transportation, having a ‘nice day out ’ maintaining friendships and so on. In our first clip a saleswoman consults an A-Z while stopped at traffic lights in order to plan the journey ahead. In the second clip, a group of friends consult a map as they set off for a daytrip together in a car. These clips provide a thick descriptions of map use, the detailed activities involved in map use. 2 Introduction: Let’s get lost to find our way back agai