Market Research of Residential Customer Preferences

Abstract: This paper presents outputs from the energy market poll research. The surveys aimed at describing the residential energy market structure and customer preferences. On the basis of achieved results, conditions and possibilities of introducing a DSM programme could be formulated. Those outputs could be also a good base of marketing actions connected with popularising of DSM option among utility's clients. Knowledge of the residential energy market structure and customer preferences will also be helpful in formulating the strategy for the local utility. The choice of a residential sector is not accidental, because of the number of customers and number of DSM programmes design for that group. Research connected with local energy markets and DSM seems to be very interesting from both scientific and commercial points of view