Web Mining

Abstract: The explosive growth of information sources available on the World Wide Web and the rapidly increasing pace of adoption to Internet commerce, the Internet has evolved into a gold mine that contains or dynamically generates information that is beneficial to E-businesses. A web site is the most direct link a company has to its current and potential customers. The companies can study visitor’s activities through web analysis, and find the patterns in the visitor’s behavior. These rich results yielded by web analysis, when coupled with company data warehouses, offer great opportunities for the near future