The Influence of Intuitive Style on the Effect of Conflict on NPD Team Performance

Conflict between NPD team members has been an issue as long as teams have existed. While it is usually believed that conflict affects the success of NPD teams negatively, literature has found that it does not necessarily cause the teams to be unsuccessful. In this paper, it was tested whether or not intuitive style of NPD project teams affected the relationship between team conflict and success of the project positively. To test this, firstly a literature review was done, resulting in the hypothesis to be tested. The hypothesis was "Intuitive style positively influences the relationship between team conflict and NPD project success. " with the independent variable as “team conflict”, the dependent variable as “NPD project success ” and the moderator variable as “intuitive style”. The samples included the answered surveys from various NPD teams of anonymous companies. The results of the crosstabulation of all three variables showed that the percentages of successful conflicting teams with intuitive style and successful conflicting teams with rational style were 66.7 % and 60.9 % respectively, which are very close to one another. The results of the regression analysis showed that with an R value of-0.054, the correlation between intuitive style of conflicting teams and success of the project is almost non-existent. With these results, the hypothesis was rejected. This showed that intuitive style did not have an effect of the relationship between team conflict and NPD project success