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The Merriam-Webster Online Dictionary (2008) defines an archetype as “the original pattern or model of which all things of the same type are representations or copies.” The aim of archetypal analysis is to find these “pure types”—the archetypes. 3 / 34 Archetypes in psychology: “Ancient or archaic images that derive from the collective unconscious”. Realizations, for examples, in fairy tales: Hero: the bravest and the cleverest of all Monster: the scariest and most evil of all etc.: princess, stepmother,... 4 / 34 Archetypes in everyday language: Archetypal symbolism often arises in our common usage. • “There is only one Lionel Messi.” • “A little bit of Chuck Norris is in everyone.” 5 / 34 Archetypes in data analysis: Extremal observations in a (multivariate) data set. l