Journalism and Communication Studies, Chinese Academy of Social Sciences*

Chinese entry on the African continent and the subsequent impact on global relations using soft power are of increasing interest to many scholars. This paper explores the local perspectives towards this trend by analysing the media coverage of China in Africa using Uganda as a case study. Content analysis of articles on China in two national dailies is being carried out using several variables, supplemented by Key Informant Interviews and observations. A review of the media coverage and general perceptions of China from the West shows a predominantly negative image, portraying China as bringing neo-colonialism and a new capitalist system to Africa. China’s relationship with Africa is seen as exploitative where China is benefitting from Africa’s natural resources without giving due consideration to sustainability issues. Most of the views on China have been propagated by voices outside Africa. Premised within the Political economy and globalisation theories, this paper will analyse local perceptions of China’s engagement in Africa as reflected in the Ugandan media. The findings will make a valuable contribution to the global discourse on China-Africa relations from an African perspective