Abstract: Globalization is not merely inevitable western cultural conquest. The assumption that the juggernaut of western hegemonic domination will continue until the world is consumed is a common one, but not an accurate one. That accuracy is compromised by a number of related misconceptions about the nature of globalization. Some of these have to do with an attachment to dichotomy in a world too complex for dualism. Some of them are related to assumptions about the nature of trade, of trends, of inevitability, and of statistical prediction that turn out not to be accurate—and by extension misconceptions about the unidirectionality of cultural exchange. Most are related to misconceptions about the nature of culture—particularly in oversimp...