DEGRADATION OR ENHANCEMENT THROUGH TOURISM: A ROLE FOR ETHICAL/RELIGIOUS APPROACHES

The author argues for recognition of community values in tourism planning and development, with particular reference to the Greater Mekong Subregion (GMS) and the ethics promoted by Buddhism. He offers a framework for the incorporation of tourism into the economic base of the region in ways which allow communities to make choices and to protect their traditions, lifestyles and environments from negative impacts. He submits that, although the specific value base may differ from that of the Mekong region, similar approaches could be adopted in other destinations