Mixed Logit modelling of parking type choice behaviour

Parking policy is an important component of contemporary travel demand management policies. The effectiveness of many parking policy measures depends on influencing parking type choice, so that understanding the factors affecting these choices is of considerable practical importance. Yet, academic interest in this issue has been, at best, intermittent. This paper reports the results of an analysis of parking choice behaviour, based on a stated choice (SC) dataset, collected in various city centre locations in the UK. The analysis advances the state of the art in the analysis of parking choice behaviour by using a mixed multinomial logit (MMNL) model, capable of accommodating random heterogeneity in travellers ’ tastes and the potential correlation structure induced by repeated observations being made of the same individuals. The results of the analysis indicate that taste heterogeneity is a major factor in parking type choice. Accommodating this heterogeneity leads to significantly different conclusions regarding the influence of substantive factors such as access, search and egress time and on the treatment of potential fines for illegal parking. It also has important effects on the implied willingness to pay for timesavings and on the distribution of this willingness in the population. Our analysis also reveals important differences in parking behaviour across different journey purposes, as well as across the three locations used in the SC surveys. Finally, the paper discusses a number of technical issues related to the specification of taste heterogeneity that are of wider significance in the application of the MMNL model. 1