Leaders and Heroes:

This paper explores the salience of archetypes through modern day idealization of leaders as heroes. The body of research in evolutionary psychology and ethology provide support for archetypal theory and the influence of archetypes (Hart & Brady, 2005; Maloney, 1999). Our idealized self is reflected in archetypes and it is possible that we draw on archetypal themes to compensate for a reduction in meaning in our modern day work life. Archetypal priming can touch a person’s true self and result in increased meaning in life. According to Faber and Mayer (2009), drawing from Jung (1968), an archetype is an, “internal mental model of a typical, generic story character to which an observer might resonate emotionally ” (p. 307). Most contemporary researchers maintain that archetypal models are transmitted through culture rather than biology, as Jung originally argued (Faber & Mayer, 2009). Archetypes as mental models can be likened to image schemas, foundational mind/brain structures that are developed during human pre-verbal experience (Merchant, 2009). Such schemas are recurring within cognitive processes and establish patterns of understanding and reasoning. Archetypes can provide an operative paradigm or schema in which an individual ca