Journal of Social Media Studies 2014; 1(1): 17-33 17

This paper investigates the role that the social network platform Facebook played during the so-called Jasmine Revolution2 in Tunisia at the end of 2010, leading to the toppling of the Tunisian dictator Zine el-Abidine Ben Ali one month later. While in the past, the control of traditional mass media was a major factor for corrupt regimes to maintain their power, the Tunisian case has bee