New Product Development in Tourism: A Middle East Experience

This paper is a modified version of an academic study conducted as part of a post graduate dissertation in Management during 2010. The researchers attempted to explore the potential of the tourism sector in Bahrain and to evaluate the feasibility of developing a new tourism product in the country. The study also attempted to conduct a project evaluation of the proposed product with regard to its financial feasibility, environmental sustainability and social acceptability and to identify appropriate marketing strategies for the promotion of the proposed product