Perspective

Investor relations refer to a strategic management responsibility that integrates finance, communication, marketing, and securities law compliance to enable the most effective two-way communication between the company, the financial community and other constituents which ultimately contributes to a company’s securities achieving fair valuation. Dialogue with investors has become important as companies compete for attention and face various corporate governance challenges. Social media is taking the lead as a new way of engaging with investors. More and more companies are using this channel to communicate and interact with investors. Social media has created new challenges for regulatory bodies to establish comprehensive set of rules and guidelines. In this paper, we attempt to explore on the use of social media as a communication tool that is emerging and enhancing investor relations globally and specific exploration in Oman