Add to ORKGThis study analyzes the impact of brand extension strategies upon Competitive Advantage in Service Companies from Costumers point of View among Parsian Bank and its Affiliated Service Companies in Isfahan City. In this study, for collecting data a questionnaire was used. The samples were selected randomly. Also, SPSS and Amos software were used to analyze data and test hypotheses.The results indicate that the probability of success and acceptance of brand extension in order to have a competitive advantage Influenced by the Perceived product quality, perceived fit between the extended product and other products of the brand and consumer's attitude to extension. Also, the consumer's attitude to extension has been affected by Perceiv...
This thesis is aiming to find out whether extension category characteristics have impact on consume...
In recent times Brand Extension is treated as the strategy, which found to more applicable then the ...
Modern companies adopt the brand extension strategies in order to maximize their brand equity, and t...
Brand extension is a common branding strategy used by organisation that requires usage of an establi...
Masteroppgave(MSc) in Master of Science in Strategic Marketing Management - Handelshøyskolen BI, 201...
The purpose of this study was to find out factors influencing on the brand equity. How the brand ima...
A recent trend in the luxury industry shows many companies using brand extension strategies to lever...
This project aims to identify the various success factors of brand extension. In our study, the succ...
With increasing competition in today’s markets, the vital point for companies is to maintain their m...
Brand extension has become one of the most important topics in branding research in the 1990's. This...
The cost of launching a totally new product or brand is usually very high accompanied by the risk of...
Research indicates that reactions to brand extensions are influenced by the fit between the parent b...
The brand extension strategy today preferred by many companies is an application that companies want...
The purpose of the study is to investigate the effect of brand extension strategy upon brand image t...
Research into brand extensions has mainly focused on consumers' extension evaluations without consid...
This thesis is aiming to find out whether extension category characteristics have impact on consume...
In recent times Brand Extension is treated as the strategy, which found to more applicable then the ...
Modern companies adopt the brand extension strategies in order to maximize their brand equity, and t...
Brand extension is a common branding strategy used by organisation that requires usage of an establi...
Masteroppgave(MSc) in Master of Science in Strategic Marketing Management - Handelshøyskolen BI, 201...
The purpose of this study was to find out factors influencing on the brand equity. How the brand ima...
A recent trend in the luxury industry shows many companies using brand extension strategies to lever...
This project aims to identify the various success factors of brand extension. In our study, the succ...
With increasing competition in today’s markets, the vital point for companies is to maintain their m...
Brand extension has become one of the most important topics in branding research in the 1990's. This...
The cost of launching a totally new product or brand is usually very high accompanied by the risk of...
Research indicates that reactions to brand extensions are influenced by the fit between the parent b...
The brand extension strategy today preferred by many companies is an application that companies want...
The purpose of the study is to investigate the effect of brand extension strategy upon brand image t...
Research into brand extensions has mainly focused on consumers' extension evaluations without consid...
This thesis is aiming to find out whether extension category characteristics have impact on consume...
In recent times Brand Extension is treated as the strategy, which found to more applicable then the ...
Modern companies adopt the brand extension strategies in order to maximize their brand equity, and t...