Disciplines Marketing Comments

Business school prestige-- research versus teaching We examined the relationships between the research originating at business schools, students ’ satisfaction with the schools, and the published ratings of the school’s prestige. Research was positively correlated to prestige (where prestige was based on the perceptions of academics, firms, and student candidates). The satisfaction of recent graduates was not related to a school’s prestige (based on the perceptions of academics and business firms). Research productivity of schools was not associated with lower satisfaction among their recent graduates. We conclude that schools should emphasize research instead of teaching if they desire high prestige