Industry)

This study entitled "Analysis of effective factors on consumers ' tendency to purchase the foreign products " investigates the effective factors on consumers ' tendency to purchase the foreign products in apparel industry. In this study there is a main hypothesis (which investigates the significance of the impact of the effective factors on consumers ' tendency to purchase the foreign products) and there are seven lateral hypotheses (which investigates the significance of the impact of appearance maintaining, group endorsement separately on attitude and the significance of the impact of appearance maintaining, group endorsement, attitude, subjective norm and Perceived behavioral control on foreign products purchase intention).This study, from the purpose point of view can be considered as an applicable study and survey in terms of method of execution with correlation approach.Study samples consumers of foreign apparel which selected on the simple random sampling method from unlimited number of this industry consumers.Data collection tool in this study is24 question questionnaire designed by researcher and its validity was acknowledged by supervisor and advisors professors and management experts.The reliability of questionnaire was also confirmed by the Alpha index of 96%. Th