Add to ORKGChanges of coffee consumption behaviors in Korea: The effects of image congruity toward brand name coffee shops on customer attitude and repurchase intentio
Coffee is the most popular beverage in the world. However, in Taiwan, coffee is a second option for ...
Purpose: Drawing upon the stimulus–organism–response (S-O-R) model, the purpose of this study is to ...
The high consumption of coffee in Indonesia has a domino effect on the coffee shop industry. The inc...
This study attempts to apply the theory of image congruity to the context of brand name coffeehouse....
As the economy grows in South Korea and the needs of consumers become increasingly diversified, vari...
[[abstract]]Researches in recent years show that the number of domestic coffee drinkers increases ye...
At present, the coffee shop business continues to experience rapid development. The need for coffee ...
At present, the coffee shop business continues to experience rapid development. The need for coffee ...
This study is intended to investigate the impact of brand trust, brand affect, self-image congruity,...
The present study is conducted to find out The Influence of Brand Image, Consumer’s Lifestyle and Co...
This study employs two marketing theories: 1) the theory of image congruity and 2) the theory of bra...
This study aims to determine the impact of relationship marketing, social media marketing, and dinin...
China’s coffee sector is experiencing a transformation related to sustainability. While the media ha...
This study identified the brand personality of domestic take-out coffee shops and examined its effec...
This study aims to determine the influence of Brand Ambassador and Korean Wave toward Purchase Decis...
Coffee is the most popular beverage in the world. However, in Taiwan, coffee is a second option for ...
Purpose: Drawing upon the stimulus–organism–response (S-O-R) model, the purpose of this study is to ...
The high consumption of coffee in Indonesia has a domino effect on the coffee shop industry. The inc...
This study attempts to apply the theory of image congruity to the context of brand name coffeehouse....
As the economy grows in South Korea and the needs of consumers become increasingly diversified, vari...
[[abstract]]Researches in recent years show that the number of domestic coffee drinkers increases ye...
At present, the coffee shop business continues to experience rapid development. The need for coffee ...
At present, the coffee shop business continues to experience rapid development. The need for coffee ...
This study is intended to investigate the impact of brand trust, brand affect, self-image congruity,...
The present study is conducted to find out The Influence of Brand Image, Consumer’s Lifestyle and Co...
This study employs two marketing theories: 1) the theory of image congruity and 2) the theory of bra...
This study aims to determine the impact of relationship marketing, social media marketing, and dinin...
China’s coffee sector is experiencing a transformation related to sustainability. While the media ha...
This study identified the brand personality of domestic take-out coffee shops and examined its effec...
This study aims to determine the influence of Brand Ambassador and Korean Wave toward Purchase Decis...
Coffee is the most popular beverage in the world. However, in Taiwan, coffee is a second option for ...
Purpose: Drawing upon the stimulus–organism–response (S-O-R) model, the purpose of this study is to ...
The high consumption of coffee in Indonesia has a domino effect on the coffee shop industry. The inc...