Approach on Cost Leadership Strategy- Based Export Performance in Industry

The aim of this study was to design and explain a model in order to evaluate the impact of components of a resource-centered approach on export performance which is based cost leadership strategy in a country's non-metallic mineral industry. In this study, the researcher evaluated the relationships among components of organizational resources; competitive strategies and performance which are the main parts of the present study by using of a resource-centered approach. This study seek to explore how resources directly and indirectly (through competitive strategies) lead to higher levels of performance. The conceptual model of the present study integrated three major elements of strategic management, namely internal environment (resources, capabilities and competing systems of the organization), competitive strategy and performance together. A total of 300 questionnaires were distributed out of which 285 of the questionnaires were analyzable. Among these, 124 questionnaires were on distinction level strategy, 91 Questionnaires on focus strategy level and 70 were as well on least cost strategy level based on cluster analysis and average of examination of relevant questions strategy method. In this study only obtained model which was based on cost leadership strategy was evaluated. Analysis of the research questionnaire data was done by using factor analysis techniques and organized equation modeling which was confirmed after modification and adjustment. According to obtained results, it can’t be said that only organizational systems have impact on competitive strategy, instead, competitive functionality have the greatest impact on export performance