A STUDY ON THE IMBALANCE BEHIND ADDED VALUE OF CULTURAL INDUSTRY

Cultural creative industry is the inheritance and development of the cultural industry, mainly refers to those gaining momentum from the individual creativity, skill and talent in the enterprise, as well as those activities through the development of intellectual property rights creating the potential wealth and jobs. This paper first introduces the basic situation of Chinese culture industry, analyzes the reasons of cultural industry commercial imbalances, puts forward three suggestions: (1) the cultural positioning clear cultural and Creative Industrial Park, take the culture industry social benefits; (2) the creative industries and commercial real estate developers to combine; (3) strengthening government policy support. Only commercial cultural transference of interest, providing space and support for its development, to its unique cultural forces, nourish the growth of cultural industries