MARKETING STRATEGY MODULE

This research paper discuss the strategy module in the marketing context in one of leaders companies dealing with cement industry in Oman (Oman Cement Company- OCC). The marketing strategy consider to be a focal point in any organization. This case study depicts how to apply this concept in cement industry which is very important in construction to any country economy, because it is a practically matchless, building material that is vital to our homes, our kids ’ schools, the essential needs such as hospitals, roads, etc in any country. However, this paper will go deeply through the current strategy of the OCC in term of the long direction, the scope of activities, advantage over competitors, the values and expectations. In the other hand, it will discuss the macro-environment in Oman and the micro-environment of OCC based on some analysis such as SWOT and Product/Market Grid expansion (Ansoff Matrix). This will be concluded by some recommendation about supply and demand, and consumer buyer decision in the cement industry