CONSUMER IDENTITY THEFT PREVENTION AND IDENTITY FRAUD DETECTION BEHAVIOURS By

Identity theft and fraud are crimes that have become prevalent in the 'wired world'. The financial consequences are significant and growing. Consumers may develop attitudes based on previous experience with identity theft and fraud. These attitudes affect the wide variety of behaviours consumers employ to prevent identity theft, detect identity fraud, and mitigate the impacts of identity fraud. Using survey data, this paper examines the relationship between past experience of consumers and their levels of concern, and derives the principal components that make up consumer behaviours. The components are physical prevention measures, account monitoring, agency monitoring, password security, and risky behaviour avoidance. These components were found to be almost orthogonal, implying that consumers tend to 'buy into ' a particular component of behaviour, employing all the behaviours in that component without regard to other components. This can leave 'holes ' in consumer defence against identity theft and fraud. Finally, the relationship between the levels of concern and these components of consumer behaviour are also examined