Market Orientation

The Nigeria banking system has undergone remarkable changes over the years in terms of the number of institutions ownership, structure, technological innovation, expansion, and number of local and international branches, capital base, among others. The study examined major problems, marketing practices and factors affecting operational success of microfinance banks in Nigeria. It investigated the contribution of microfinance banks to the development and growth of small and medium enterprises in the country. There have been various explanations as to why microfinance banks and the entrepreneurs in the sector have continued to record large failure despite a good start, good intention, viable and feasible proposal, among others. One of the schools of thoughts says that many of the microfinance banks in the country were not actually lending funds. Some Microfinance banks were having a large pool of ideal funds fraudulently collected from innocent public that have not been put into economic and profitable use. It was argued that this practices and behaviors of the operators and entrepreneurs of microfinance banks were largely being influences by culture, religion, individual lifestyle, value and attitudes, corruptions, educational background, among others. While another school of thoughts contends that regardless of any of these factors, the lack of enabling environment as a result of poor and unsteady power supply, insecurity, multiple taxations, frequen