Audiology Today | MayJun201214 KnoW-HoW Promoting Your Practice in Challenging economic times

t oday’s economic climate presents unique challenges when marketing an audiology practice. Resources may be limited for marketing endeavors; however, marketing remains vital to maintain a sustainable practice. How do we promote ourselves on a fixed budget? Below are some strategies and tips to set your practice apart from others. Physician Marketing Even in economic downturns, patients continue to seek medi-cal advice from their primary-care providers. Patients generally trust their physicians and will more likely pursue amplification when recom