Blue Eyes Intelligence Engineering & Sciences Publication Pvt. Ltd. Enhancement of Website Visibility using Search Engine Optimization Techniques

Abstract: Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. The results generated by search engines can be natural (organic or algorithmic) and/or paid search. Here we have discussed different techniques used for achieving better optimization the search will differ with different users. The search will be done according to the keywords given by the users.The ranking functions are typically learned to rank search results based on features of individual documents i.e., point-wise features. This will increase the website visibility and make the user to get the information what they are actually looking for. We can use this technique also in the standalone systems. Index-Terms: Keywords, organic search, search engine optimization, ranking methods, websites I