AN EMPIRICAL STUDY OF SMARTPHONE BASED TRACKING DEVICES AND ANALYSIS OF ITs DEMAND & MARKET

The issue of misplaced and lost items is one that at least everybody had to face at some point in their life. People more often not tend to lose or misplace common home appliances and personal effects ranging from phones, hand-held devices such as PDAs and keys. In an attempt to solve this difficulty of locating and tracking commonly misplaced items, the last decade has witnessed the emergence of tracking devices for such items. With time the market demand for these devices that operate with smart phones has been burgeoning in the recent past. This trend of a sudden increase in the market demand for such devices may be explained by reference to the various benefits and advantages. The random sampling technique used to evaluate the consumer preferences, 1000 smartphone users was targeted to describe the misplaced items issue and their views on tracking solutions. Our study explored the extensive demand of smartphone based tracking devices and it shows the strong desire of tracking devices should be part of basic cell phone package. Based upon our findings we suggest that the Bluetooth based items tracking technology provides an excellent means of Location-based Services (LBS) to meet the consumer requirements. The system, which is versatile and multi