Personalized Shopping Experience with NFC Smartphone Apps and Electronic Shelf Label

Abstract—Near Field Communication (NFC) capability has become a standard feature in majority of smartphones on the market today. As more users have adopted NFC enabled smartphones, systems are developed to utilize the NFC protocol for electronic payment and other convenient functions to improve personalized shopping experiences. However, most of the NFC enabled functions available today interact with shoppers at point of sale (POS) which only provide limited fraction of the rich customer benefit promised by this new technology. By integrating NFC capable smartphone applications with NFC enabled electronic shelf labels (ESL) and back-end web services, we can provide a more interactive, informed, efficient, fun and personalized shopping experience at a variety of retail environments