ANALYZING THE SIGNIFICANCE OF RE-ENGINEERING THE BUSINESS PROCESS IN CORPORATE STRATEGY

Business enterprises are striving to find new ways of expansion and improving operations through organizational excellence in present era. The operational process is one of the most crucial aspects on which success of an organization relies. Even if an enterprise has greatly expanded, the corporate strategy remains inseparable. Therefore, a corporate strategy provides roadmap to an organization for improving its business process. However, there may be an impact on corporate strategy due to re-engineering the operations. It is interesting to assess the significance of re-engineering the business process in corporate strategy. The study aims at analyzing the significance of re-engineering the process in increasing effectiveness of corporate strategy. It will also illuminate the ways of increasing effectiveness of corporate strategy by re-engineering the business process. In this study, leading multinational companies have been selected by detailed literature review. The respondents for primary research were employees of selected organizations. A total of 20 top level officials were selected for this study and it was found that business process re-engineering was essential for corporate in enhancing corporate strategy. The organizations are also recommended to cover organizational issues such as lack of communication and effective leadership in order to increase the effectiveness of corporate strategy