Add to ORKGAbstract: The article deals with an analysis of theoretical approaches concerning the essence of branding and its peculiar features in the services sector. Branding is a logic sequence of management actions aimed at reaching a set goal, a balanced investment approach to creating a brand essence and related with it communications (internal and external ones) and it subsequently promotes increases in profitability and value of brand being an asset. On the basis of the conducted research the mechanism is developed and the stages o
Service branding differs from product branding in that it is largely composed of intangible elements...
Branding in the direction of national manufacturers for the Republic of Kazakhstan is a method of im...
This article examines the services-brand-building process, based on depth interviews with leading-ed...
This article is aimed at analyzing and systematizing the existing approaches to determining the esse...
The article presents a conceptual basis for the formation of a brand based on the analysis of key id...
In this article, the conceptual consideration of the concept of branding, which according to the aut...
Issues associated with brand management and its share in the creation of value for companies from th...
The paper studied the concept of "brand identity" as a planned brand image that defines the directio...
The purpose of this paper is to examine the issues associated with the creation and development of s...
This thesis deals with one of the most underdeveloped topic in branding - the brand management theor...
ABSTRACT The study about brand value and brand equity is considered one of the main topics in the st...
The article is devoted to defining of an essence of brand as the single whole integrity of socioecon...
The subject of the research is the evolutionary development of the brand and the modern approach to ...
Modern approaches to the theory of service. Specifics of brand management in services. Selection of ...
In today's competitive environment, the brand is one of the main prerequisites for effective develop...
Service branding differs from product branding in that it is largely composed of intangible elements...
Branding in the direction of national manufacturers for the Republic of Kazakhstan is a method of im...
This article examines the services-brand-building process, based on depth interviews with leading-ed...
This article is aimed at analyzing and systematizing the existing approaches to determining the esse...
The article presents a conceptual basis for the formation of a brand based on the analysis of key id...
In this article, the conceptual consideration of the concept of branding, which according to the aut...
Issues associated with brand management and its share in the creation of value for companies from th...
The paper studied the concept of "brand identity" as a planned brand image that defines the directio...
The purpose of this paper is to examine the issues associated with the creation and development of s...
This thesis deals with one of the most underdeveloped topic in branding - the brand management theor...
ABSTRACT The study about brand value and brand equity is considered one of the main topics in the st...
The article is devoted to defining of an essence of brand as the single whole integrity of socioecon...
The subject of the research is the evolutionary development of the brand and the modern approach to ...
Modern approaches to the theory of service. Specifics of brand management in services. Selection of ...
In today's competitive environment, the brand is one of the main prerequisites for effective develop...
Service branding differs from product branding in that it is largely composed of intangible elements...
Branding in the direction of national manufacturers for the Republic of Kazakhstan is a method of im...
This article examines the services-brand-building process, based on depth interviews with leading-ed...